Have a Business? Start a Newsletter

A newsletter (or ezine) is important to have if you own your own business. It can either be an online newsletter, which will be delivered to people in their email, or a hard copy, which can be sent out in the mail. The most common form today is by email.

You will need to set up a page on your site with an opt-in form, which is a form that asks people to leave their name and email address in exchange for receiving your newsletter.

By offering a newsletter, you are able to stay in front of your market. You can promote your products and your affiliate products in your newsletter. However, be sure that’s not all you do.

It is essential to offer people good information along with your promotions. Make sure you are giving them correct, up to date information and recommendations to quality products or services. This will, over time, label you an expert in your field

Try to make your newsletters interactive by sending out surveys, taking polls, and conducting contests.

Offer your subscribers links to other sites that you feel will be helpful to them, and give product reviews. People love reading what someone has to say that has actually used the product.

Include articles to give your subscribers relevant information. You can write the articles yourself, use private label rights articles, or hire a ghostwriter to do the writing for you.

You should offer people a bonus to sign up for your newsletter, such as a free ebook, report, or ecourse. People value their information, so they may need a little extra incentive to give it away.

Make sure you include a link to your privacy policy on the newsletter sign up page. This will reassure them their information is safe with you.

Once you have your newsletter set up, be sure to submit your information to ezine (newsletter) directories. Just do a search on Google for them. This will give you links back to your website and help get your name out there.

 

Laurie Neumann, owner of http://www.christianhomebusinessconnection.com sends out a bimonthly newsletter to those interested in starting a home based business, or who want information and resources to help their current business to grow.