How to Create Your Newsletter
So you want to create a newsletter? This guide helps you find out how to do it easily and step by step...
1. Choose a Name for Your Newsletter
The name of your newsletter will have a big effect on its readership. I've written a complete article about newsletter names. In that article, you will get creative ideas and helpful tips to choose a title for your newsletter.
2. Choose a Format
You can publish your newsletter in plain text, HTML, or PDF. Many people still prefer plain text because it's simple and clean. Some others like HTML because it lets you use images, colors, different font faces, and so on in it.
I can't tell you which format is the best for you because it all depends on your readers.
Many newsletter writers publish their newsletter in both plain text and HTML. They send their newsletter in plain text and link to the HTML version of it online. I personally think this method is the best.
Here's a helpful guide on how to choose your newsletter format.
3. Study the Competition
Your competitors have spent some time - maybe even years - to get to where they are right now. They have also spent a lot of money testing different techniques and strategies. Now you can learn from them.
By studying their website, newsletter, sales letter, etc. you will learn many proven techniques you can use to start from where they are right now, and get better and faster results.
Another important benefit of studying your competition, is that you can learn from their current mistakes. So you can avoid them in your own newsletter to create the best newsletter in your field.
4. Design Your Newsletter Template
If you publish your ezine in plain text, creating a template is going to be easy. But as for HTML and PDF templates it will take some work. You can create your own template or use one of the free HTML templates available online.
You can download some free newsletter templates in plain text, HTML and PDF. Feel free to use them for your newsletter or give them away on your website.
5. Find a Good Autoresponder
An autoresponder helps you...
- Process your "subscribes" and "unsubscribes" in real-time
- Send personalized messages
- Send follow up messages
- Manage your mailing lists
- And much more...
You can find out more about autoresponders and how to automate your newsletter here in this free guide.